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Lawrenceville News & Announcements

Posted on: January 28, 2020

City of Lawrenceville Announces Tourism Microsite

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"DTL" campaign and microsite will offer shopping, dining and events options in Downtown Lawrenceville.

The City of Lawrenceville is launching a new destination marketing campaign and microsite aimed at promoting the County Seat as destination for shopping, dining and special events.  “The DTL”, an initialism taken from Downtown Lawrenceville, will be the new focal point of the campaign and a new microsite, www.downtownlawrencevillega.com, has also been introduced.  Also, the Instagram handle @The_DTL has been created and #TheDTL will be used.

“We have spent the past several years following the City’s Comprehensive Plan for the growth and development of the City of Lawrenceville,” said Chuck Warbington, City Manager.  “Our economic development efforts have been highly successful and we are now ready to shift our marketing efforts to a more destination-driven focus.  Exciting things are happening in our City with the completion of the SouthLawn Development, the Lawrenceville Lawn renovations, the addition of Bicentennial Plaza, the College Corridor project, and the new Performing Arts Center, Boutique Hotel and Parking Deck that will soon grace our downtown.”  

The microsite will contain updated event information from the City of Lawrenceville, the Gwinnett Historic Courthouse, Lawrenceville Female Seminary, Aurora Theatre, and other business partners.  Its search functions allow the user a variety of filters to search for unique shopping, dining and event locations and dates.  It is designed to be user friendly for both the local resident and the out-of-town visitor. 

“In today’s world of instant information and convenience, our staff has worked to provide a streamlined way for the citizens of Lawrenceville and surrounding areas to quickly access the wonderful programming, special events, shopping and dining available in our City,” said David Still, Mayor of the City of Lawrenceville. “We have a beautiful historic City with a great deal to offer people of all ages.”

The City of Lawrenceville worked with Lawrenceville-based Accent Creative Group to create the DTL campaign.  Digital media was created by Consume Media.  The City of Lawrenceville kicks of its official event season with St. Paddy’s on Perry on March 14, 2020. Event information, updates, and even “pop-up” events will be shared with the public through the microsite.  It can be accessed directly or through www.lawrencevillega.org.


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